Digital Marketing for Small Business
The majority of the worldwide population now has access to the internet, especially in countries such as the United Kingdom, United States, Australia, and Asia. Businesses no longer have to limit their marketing efforts to offline techniques. The internet allows companies to promote their products and services to millions of people – but only when the right strategies are used to ensure the company’s website has adequate exposure on the internet. A 2018 report stated that about 93% of website traffic comes with search engines, with Google having the largest market share when looking at such online platforms. Furthermore, only 25% of people who search on Google or another search engine will go past the first page to find the information that they are looking for. This means that ranking high in Google is now considered one of the most crucial strategies for companies to attract more visitors to their website. The problem, however, is that search engine optimization does not only